In fact, many e-commerce store owners have extremely successful online stores using Shopify.
Let me jump right into the features and benefits in this How to create a website with Shopify review. I’ll also tell you about some of the drawbacks to this e-commerce platform – but in the end it is one of the best e-commerce website options available (please note that these are the features and benefits at the time this article was published).
Features and Benefits of Using Shopify for your E-Commerce Store
Free Trial:
You can try it free for 30 days. Take advantage of this offer by exploring the many e-commerce website templates they have to choose from. Look under the hood and discover how easy it is to get your online store up and running fast.
50 E-Commerce Templates / Store Fronts to Choose From:
Shopify has 50 fantastic themes / template styles to choose from. You can also easily customize any theme or template you get to ensure you get the precise look and feel you want for your business.
No Contract Required:
When you use Shopify you don’t need to commit to any duration. You pay month-to-month. I don’t need to tell you how advantageous this is. After all, when you’re starting up – the last thing you want to do is get committed to long-term expenses.
No Computer Coding knowledge Needed:
You don’t need to know how to build websites to set up a Shopify e-commerce store. Shopify makes it super easy to choose and set up any of its 50 templates simply by clicking buttons.
Payment Processing:
Shopify makes it super easy to integrate with a credit card gateway and/or Paypal. If you sell digital products – no problem – you can deliver them through an integrated app included with your Shopify subscription.
Use Your Own Domain:
I can’t stress the importance of building your store on your own domain. Yes, you can use a Shopify domain – but for the long-term it is much, much better to start building your store on your own domain. Shopify makes it easy to build an e-commerce store on your own domain.
Why use your own domain? Because if you start getting links to your store (great for search engine rankings and highly recommended), then if you switch domains – those links you get to a Shopify domain are wasted. Start your business on the right foot by investing the $10 it costs to get your own domain.
Low Monthly Cost:
Once you decide to use Shopify, it only costs $24 per month for a basic plan. You can sell up to 100 SKUs with this plan, which in my view is a tremendous offering. There is no setup fee either. If you ever need to upgrade your plan, that’s very easy to do. Shopify = flexibility.
In addition, however, you also pay a 2.0 percent transaction fee as part of your cost (when you upgrade plans, the transaction percentage lowers). This allows Shopify to charge low monthly fixed cost rates. Being able to limit fixed costs and have a variable cost option (i.e. costs directly linked to your sales) is a tremendous feature and advantage as you get your online business off the ground.